Happy Nuts
Branding · Packaging · Ads
Problem
A food brand needed identity, packaging and ads that worked together. A food product is chosen in seconds on a shelf and in a feed, and a brand that looks different in each place does not get chosen in either.
Approach
Build an identity that is bold enough for a shelf and a feed, without looking cheap.
Design packaging for the three-second test: found, understood, wanted — at distance and at thumbnail size.
Make ad creative from the same system, so the ad, the box and the site all promise the same thing.
Deliverables
- Brand identity system
- Packaging design
- Ad creative
- Additional scope as shown on the work card
Services used
Result
[CONFIRM] — result to be confirmed by the owner before publication. No outcome, metric or client statement is claimed here.
Testimonial
[CONFIRM] — testimonial to be confirmed by the owner before publication. No testimonial is claimed here.
Related reading: Why your brand looks outdated.
