Blog
Notes on branding, web design, packaging and ad creative for challenger brands — what works, what fails, and how to tell the difference.
Blog posts
Why your brand looks outdated
Your brand looks outdated when it no longer matches what you sell, who you sell to, or where you sell it — not because it is old. Here is how to tell.
Branding · 2026-11-01 · 7 min readWhy your website is not converting
A website that does not convert usually fails in one of a few places: the first screen, the copy, the proof, or the action. Diagnose the leak first.
Web Design · 2026-11-01 · 7 min readPackaging that stands out on a shelf
Packaging stands out when it is found, understood and wanted in about three seconds — on a shelf and in a feed thumbnail. Here is how to design for both.
Packaging · 2026-11-01 · 7 min readWhy your ads are not converting
Ads that do not convert usually leak in one of three places: the ad, the landing page, or the audience. Find the leak, then fix it in order.
Ads · 2026-11-01 · 7 min readBranding agency vs freelancer: which should you hire?
An agency, a freelancer and an in-house designer solve different problems. Compare scope, speed, range and consistency — then choose by what you need.
Guides · 2026-11-01 · 7 min readHow much does branding cost?
Branding cost depends on scope, not on a single price. Here are the standard ranges for branding, web, packaging and ads, and what drives the price.
Guides · 2026-11-01 · 7 min read
