Triple Whale
Branding · Web Design · Product Design
Problem
An analytics product needed a brand, a site and product design that made complex data feel clear and trustworthy. Analytics is bought on trust, and a confusing brand makes a data product feel risky, however good the data is.
Approach
Position the product around clarity: what the data means, not just what the data is.
Build a brand and site system that carries that clarity from the homepage to the product UI.
Design product pages that explain the product in the visitor's order, with proof before features.
Deliverables
- Brand identity system
- Website design
- Product design
Services used
Result
[CONFIRM] — result to be confirmed by the owner before publication. No outcome, metric or client statement is claimed here.
Testimonial
[CONFIRM] — testimonial to be confirmed by the owner before publication. No testimonial is claimed here.
Related reading: Why your brand looks outdated.
